I've always been a lover of great packaging, often buying products for there packaging rather than the product inside. These ice cream tubs are so clever, so different from your average tub, and it really does tell a story of the flavor, as if the ice cream has a certain personality. A nice way to give you a scene of what the flavour will be like without even seeing a picture of the ice-cream inside. Branding by Storm BrandDNA.
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